Toys “R” Us agrees to drop ‘boys’ and ‘girls’ toy labelling
Press Release
Toy retail giant Toys “R” Us today committed to being more inclusive it its marketing of toys to girls and boys. This announcement follows a meeting on Friday between Toys “R” Us UK board members and Let Toys Be Toys, the consumer campaign group representing thousands of shoppers who are concerned with the influence on children of sexist stereotypes that are still widely used in the toy industry.
The move by Toys “R” Us marks a major change in the UK’s toy sales landscape. Managing Director Roger McLaughlan said, “We very much enjoyed meeting Let Toys Be Toys. We will work with the Let Toys Be Toys team to ensure we develop the best plan for our customers”.
The retailer today confirmed that they would draw up a set of principles for in-store signage meaning that, in the long-term, explicit references to gender will be removed and images will show boys and girls enjoying the same toys. They promised to start by looking at the way toys are represented in their upcoming Christmas catalogue.
This is not the first time Toys “R” Us has been praised for adopting an inclusive approach. Following complaints from school children in Sweden, the Swedish Toys “R” Us franchisee, Top Toy catalogue, set out to move away from sexist stereotypes, and contained photographs of boys and girls in non-traditional roles.
The changes promised by Toys “R” Us follow in the footsteps of similar commitments from several other major retailers including Tesco, Sainsbury’s, Boots, The Entertainer and TK Maxx. All have agreed to banish ‘girls’ and ‘boys’ signs from their aisles following intervention by Let Toys Be Toys.
Megan Perryman, Let Toys Be Toys campaigner, said: “We’re delighted to be working so closely with a major toy retailer and believe that there is much common ground here. Even in 2013, boys and girls are still growing up being told that certain toys are ‘for’ them, while others are not. This is not only confusing but extremely limiting, as it strongly shapes their ideas about who they are and who they can go on to become. We look forward to seeing Toys “R” Us lead the way to a more inclusive future for boys and girls.”
http://www.lettoysbetoys.org.uk/toys-r-us-agrees-to-drop-boys-and-girls-toy-labelling/
christ on a crutch. you let a few seasons of will and grace slip by the censors and little girls start lining up to play with GI Joes. this is the world you asked for liberals.
getfiscal posted:Toys “R” Us agrees to drop ‘boys’ and ‘girls’ toy labelling
Press Release
Toy retail giant Toys “R” Us today committed to being more inclusive it its marketing of toys to girls and boys. This announcement follows a meeting on Friday between Toys “R” Us UK board members and Let Toys Be Toys, the consumer campaign group representing thousands of shoppers who are concerned with the influence on children of sexist stereotypes that are still widely used in the toy industry.
The move by Toys “R” Us marks a major change in the UK’s toy sales landscape. Managing Director Roger McLaughlan said, “We very much enjoyed meeting Let Toys Be Toys. We will work with the Let Toys Be Toys team to ensure we develop the best plan for our customers”.
The retailer today confirmed that they would draw up a set of principles for in-store signage meaning that, in the long-term, explicit references to gender will be removed and images will show boys and girls enjoying the same toys. They promised to start by looking at the way toys are represented in their upcoming Christmas catalogue.
This is not the first time Toys “R” Us has been praised for adopting an inclusive approach. Following complaints from school children in Sweden, the Swedish Toys “R” Us franchisee, Top Toy catalogue, set out to move away from sexist stereotypes, and contained photographs of boys and girls in non-traditional roles.
The changes promised by Toys “R” Us follow in the footsteps of similar commitments from several other major retailers including Tesco, Sainsbury’s, Boots, The Entertainer and TK Maxx. All have agreed to banish ‘girls’ and ‘boys’ signs from their aisles following intervention by Let Toys Be Toys.
Megan Perryman, Let Toys Be Toys campaigner, said: “We’re delighted to be working so closely with a major toy retailer and believe that there is much common ground here. Even in 2013, boys and girls are still growing up being told that certain toys are ‘for’ them, while others are not. This is not only confusing but extremely limiting, as it strongly shapes their ideas about who they are and who they can go on to become. We look forward to seeing Toys “R” Us lead the way to a more inclusive future for boys and girls.”
http://www.lettoysbetoys.org.uk/toys-r-us-agrees-to-drop-boys-and-girls-toy-labelling/
christ on a crutch. you let a few seasons of will and grace slip by the censors and little girls start lining up to play with GI Joes. this is the world you asked for liberals.
do be fair, i don't think most liberals would have been passionately wound up about gender equality in toys, they're mostly concerned with providing enough welfare to keep blacks out of their kids schools.
Let Toys Be Toys
my god, pure ideology etc etc
Pixar politics; i bet these chucklefucks deep down believe that toys are suffering and it's their job to bring an egalitarian society to them.
like in the bun with condiments on and everything
Ironicwarcriminal posted:do be fair, i don't think most liberals would have been passionately wound up about gender equality in toys, they're mostly concerned with providing enough welfare to keep blacks out of their kids schools.
a few weeks ago my sister was posting "TOy Equality" articles on facebook prob 5-6 times a day. the whole thing is obvious capitalist marketing propaganda making a push so that advertisers can more effectively stealth target the growing young homosexual demographic
tpaine posted:she was posting that on my facebook too 5-6 times a day but it was an argument for dildos as big as my dick
Your people kneel before you, Great Shaka, of the Zulu Kingdom.
getfiscal posted:parents probably buy their children toys on a gendered basis because there is a corresponding profession/role which is gendered in society and not because there isn't an ad in toys r us catalogues that mindfucks christmas shoppers. like they buy the easy bake oven because women are associated with baking and not because they've never seen a boy making malformed undercooked muffins in a flyer.
urgh, fucking bigots, i personally can't begin to comprehend the selfishness of parents who don't always set a progressive example by buying oppositely-gendered toys for their kids.
it's like: oh how nice, you're buying your son a toy car, would you like to buy an NDSAP membership to go with that?
babyfinland posted:i have a dream about hot dogs that grow on trees
like in the bun with condiments on and everything
roseweird posted:that's a dumb and hyperbolic response to a mild, reasonable, and descriptive post
it's the sound of the discourse police
but seriously tho i agree, a hypothetical parent who took the stance i just sarcastically stated would have been acting in a dumb and hyperbolic fashion
tpaine posted:she was posting that on my facebook too 5-6 times a day but it was an argument for dildos as big as my dick
entirely possible since she recently had a second Job at a feminist sex shop
gyrofry posted:babyfinland posted:i have a dream about hot dogs that grow on trees
like in the bun with condiments on and everything
its the second line that makes that joke work and i edited that in after i posted it
just sort of came to me, brilliant tom, humourist, revolutionary, poster.